How I'm Inside Your Business Without Ever Being There
One of the most common questions I get from people unfamiliar with an OBM is: how does it actually work if you're not in my office?
Here's what a real day looks like; from my couch, my desk, and occasionally my bed.
The Morning
I start at 10:00am. That's not a conventional start time, but I’ve built my schedule around how I actually function as a disabled and chronically ill founder. My mornings belong to my body first. By the time I’m at my “desk”, I have 100% of myself to give; full brain, full focus, and running at full capacity. That's the whole point.
Before I'm heads down with clients, I do a quick scan: emails, task list, anything that needs my eyes before the day gets moving. Then, I'm spending two hours working on one of my top clients systems. Today that means building an intake form and creating an automation for her new client onboarding process, all in Dubsado. She doesn't need to be on the call. She doesn't need to be there at all. I know her business well enough to build it on her behalf and bring her the finished product.
The middle of the day
Midday, I actually stop. I’m talking a homemade lunch, a nap if my body needs it, maybe some time outside. I’m not doing a quick scroll-through-my-phone break, but a real break. Afterwards, I have a weekly check-in with another client to review her content schedule and flag anything that needs her attention. The call is thirty minutes. For the rest of the hour I'm scheduling posts, making sure everything is queued up and ready to go.
Then I'm over to a third client's project: consolidating multiple spreadsheets of contacts into one clean list, importing it into Zapier, and building out an email campaign that goes out to all contacts about new offers. I’m also setting up tracking so any leads who engage get flagged automatically. This is the kind of work that looks invisible once it's running. But, that's the point.
What it means for you
At no point in this day am I in anyone's office. But I want to be clear about something; this way of working doesn't mean my clients and I are strangers. We have virtual meetings, we text back and forth, they call me, I email them. Some of my clients are even local and we’ll grab coffee instead of a Zoom meeting. Either way, I'm able to be embedded in their businesses tools, systems, workflows, all from my home. Every client gets focused, dedicated work.
But honestly? Most of my clients become friends. We talk business, yes, but they also tell me about their day, vent when something goes sideways, and share wins that have nothing to do with work. I know their businesses and I know them. The relationship is real and present. It’s just the office that isn't.
This is how OBM work functions. A physical presence isn’t needed in your space, but a consistent operational presence inside your business. The distance is irrelevant. The access is everything.
If you've been curious about what it would actually look like to have someone running your backend from wherever they are, the free audit is a good starting point. Three minutes to find out what kind of support fits where you are.
